Privacy Policy – Commitment to Your Data at Flower Delivery West Brompton

Introduction

At Flower Delivery West Brompton, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in line with the UK General Data Protection Regulation (GDPR). It applies to all individuals placing flower delivery orders with us in West Brompton and the surrounding districts.

Personal Data We Collect

When you interact with Flower Delivery West Brompton, whether by placing an order, making an enquiry, or browsing our website, we may collect the following types of personal data:

• Personal Identification Details: Such as your name, address, delivery address (if different), and contact information.
• Order and Payment Information: Details of your orders, payment card details (processed securely), and billing information.
• Correspondence: Records of communications with you (for example, through contact forms or feedback).
• Technical Information: IP address, browser type, access times, and referring website addresses.
• Cookies and Usage Data: Data collected via cookies and similar tracking technology to improve your experience and for analytics.

Lawful Basis for Processing Your Data

Under the GDPR, we must have a lawful basis to process your personal data. Depending on the context, Flower Delivery West Brompton relies on one or more of the following lawful bases:

• Contractual Necessity: To fulfil our contract with you when you place an order for flowers or related services. We need your data to process, deliver, and handle your order.
• Legal Obligations: Compliance with laws requiring retention of certain information (such as financial records for tax purposes).
• Legitimate Interests: For purposes such as improving our services, understanding usage trends, and communicating relevant updates, provided these do not override your rights.
• Consent: For marketing communications, we only use your data with your explicit permission. You can withdraw this consent at any time.

How We Use Your Personal Data

We use your personal data in a variety of ways, including:

• Processing and fulfilling your flower delivery orders, including confirming details, processing payments, and arranging delivery.
• Managing our contractual relationship with you.
• Responding to enquiries or requests for information.
• Improving our products, services, and website functionality.
• Fulfilling legal and regulatory requirements.
• Sending marketing information or promotional offers, only where you have provided consent.

Data Retention

We retain your personal data only for as long as necessary to carry out the purposes outlined in this policy, or to comply with legal obligations. The retention period varies depending on the nature of the data and the reason for its collection:

• Order and payment information is typically retained for six years to comply with accounting and tax regulations.
• Personal contact details are retained for as long as you are an active customer and for a reasonable period afterwards to manage any queries or resolve issues.
• Marketing consent records are retained until you withdraw that consent or opt out.
• Information gathered via cookies is held in accordance with our cookie practices and applicable law.

Once retention periods expire, your data is securely deleted or anonymised.

Data Processors and Sharing

We work with trusted third-party processors to support our services. These may include payment processors, delivery partners, IT service providers, and analytics partners. Each processor acts only under strict contractual obligations and processes your data solely for providing the relevant service. All processors are required to comply with GDPR standards and ensure the security and confidentiality of your data.

We do not sell or rent your personal data to third parties. Personal data is shared only where necessary to fulfil your order, support our services, comply with legal obligations, or with your explicit consent (such as for marketing when opted in).

In rare cases, we may be required to share your data with authorities to comply with legal requirements or protect our rights and property.

Your Rights Under the GDPR

As a customer of Flower Delivery West Brompton, you have several important rights under UK data protection law, including:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure (‘Right to be Forgotten’): You may request deletion of your data in certain circumstances.
• Right to Restrict Processing: You can ask us to restrict how we use your data.
• Right to Data Portability: You may request transfer of your data in a structured, commonly used format.
• Right to Object: You may object to certain types of data processing (such as direct marketing).
• Right to Withdraw Consent: Where we are relying on consent, you can withdraw this at any time.

To exercise these rights or for further information, you may contact us through our contact form or in writing. We will respond to all legitimate requests promptly, typically within one month, and will inform you if we require additional information to verify your identity.

Data Security

We have implemented appropriate technical and organisational measures to protect your data from unauthorised access, misuse, accidental loss, or destruction. These measures include secure servers, encrypted payment processing, and access controls for staff and processors handling your data.

While we strive to protect your personal data, transmission over the internet can never be entirely secure. We advise you to take standard precautions when submitting information online.

Changes to This Privacy Policy

We may update this policy from time to time to reflect legal, technical, or business changes. The most recent version will always be accessible on our website. Where changes are significant, we will take steps to notify you.

Applicability of This Policy

This Privacy Policy applies to all customers placing flower delivery orders with Flower Delivery West Brompton from West Brompton and surrounding districts. By using our services, you acknowledge acceptance of this policy’s terms.